This new app is like Instagram for your Lego creations

This new app is like Instagram for your Lego creations

This new app is like Instagram for your Lego creations

As the name implies, Lego Life is a social network that has been designed for kids in mind.

Club Penguin may be shutting down, but there's a new social network for kids arriving today from LEGO. In fact, most parents I know shield their kids under 13 from being connected much at all.

There are also building challenges and sticker activities to keep kids engaged, as well as fan groups based on various Lego franchises to join, and profiles of prominent characters from the Lego universe for them to follow for photo and video updates.

Lego Life has been available in beta in the United Kingdom since the end of 2016, but arrives today as an app for people to download and try for free.

"The launch version of Lego Life is only the beginning", according to the company website.

Families have another child-friendly option with this safe social network that has been tailor-made for kids. Users are not allowed to share pictures featuring any people among other limits.

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The Lego Life app is available for download at Google Play Store as well as Apple's App Store for free and is 100% free to use too. And every image is vetted by Lego before it goes up to make sure it is Lego-related and not creepy-human related.

Lego keyboard has also been incorporated within the Lego Life app, which allows users to comment on posts using Lego emojis only - no text comments are allowed inside the app. And kids won't be able to share information or photos that could be used to identify or locate them. Kids can't directly chat with each other, only comment.

Lego Minifigure avatars can be customized (to a degree).

The other good news for parents is that there are no in-app purchases available.

Although the app looks promising and may turn out to be a great idea for the company to centralise the Lego experience, it has a lot more work to do in order to ensure that their target users - children below the age of 13 - experience a smooth and safe environment. If you'd like to check it out before signing your kids up for it, you can browse Lego Life without registering. That may come down the line, built on top of Lego Life.

About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore.

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